About Us

So how exactly did ItsInTheNaame come to be?

Come with me as we step back in time to 2005! I was watching all the US teen shows and seeing folk make lots of really cool art they'd post on show forums and Livejournal and I remember thinking.... 'I wish I could make stuff like this'.

Everyone was talking about this little known thing called Photoshop, how cool it was and a massive upgrade on Paint and so.... I downloaded it and started playing around. At first the art I made was horrible. I'd follow tutorials by more accomplished artists on the likes of LJ and then post my attempts for the world to judge because that was the thing back then. Slowly but surely I grew more confident in my abilities. I stopped following tutorials and just.... started making art for myself. 

Some of it I continued to share on forums (everyone remembers the days of us all having our own art threads and feeling super cool). Some I kept back for myself. Then as I reached my early 20's, printing t-shirts broke into the main stream. I remember sitting on the sofa watching a daytime TV program that was talking about how easy the process was to just buy plain t-shirts, transfer paper and .... print your own design. 

So naturally I was intrigued and tried out the process which... Did not go very well. The quality left a lot to be desired, never mind the cost of the paper and trying to iron the designs on correctly. As quickly as I got into it I quit and went back to the drawing board waiting for technology to conjure something for me.

Which it did. As we now live in a time where we can do the hard work spending hours (and sometimes weeks) painstakingly coming up with a design and then once that parts over! We can sign up to any Print on Demand service we want and turn our creations into products!! 

These days social media and even high street stores are all about fast fashion. Pumping out dreary looking clothes as fast as they can, at a pricing level which I find to be incredibly cheeky but they do it knowing that millions will be swept up by FOMO and buy only to find that A) The quality is shocking B) The sizing is all over the place C) What is fashionable today is relegated to the bottom of the wardrobe tomorrow.

That's where ItsInTheNaame is different. I chose to go with Print on Demand because of the made to order approach. It's a far more sustainable approach to fashion that immediately reduces on wastage. I also prefer the fact the clothes are unisex designed in sizes ranging from Small up to 5XL. In one shop you can be a size 12 in another you're a 14 and a week later a 16 which..... is bull to me. All of our clothes are made using 50% cotton and 50% polyester, which I find makes for a rather comfortable fit as someone obsessed with other sized clothes. I also like the fact they can survive more than 5 washes before starting to fade which is another pet peeve of mine with the high street.

As for our mugs.... They're all created using the same care and attention that goes into our clothes. All dishwasher safe, and have a lovely little shine on them as well. 

I wanted to create a brand that I could be proud of and though we might be small, we're very much mighty!